And as the reality that Trump really was going to run for President sunk in, I had the realization that except for the 1%, the quality of life for most everybody else was about to get worse.
I consider myself liberal and progressive with my beliefs and values. But I’d never been an activist.
I didn’t protest the Iraq wars.
I didn’t protest Bush’s theft of the 2000 presidential election.
I didn’t beat a single drum at any of the Occupy events.
I didn’t help after 9/11, Katrina, or the BP oil spill.
I didn’t participate in the Right To Marry movement.
Or even, more recently, Black Lives Matter.
I felt for all these causes, and I had big ideas, but in reality I was apathetic. Nihilistic. And I was a procrastinator.
BUT THE POSSIBILITY OF TRUMP AS PRESIDENT WOKE ME THE FUCK UP!!
I showed friends several anti-Trump t-shirt designs I made and in February of 2016 we launched SynchWear, a T-shirt company with the explicit purpose of creating protest and activist themed shirts. Starting with only 5 t-shirt designs, plus the strength of our legendary Hidden Message shirts, we grew.
In early 2018 we rebranded as Aggrovist Apparel for the 2018 Midterms.